rida is a typeface. The typeface has its formal origin in the dynamic and bounding lines of various sports fields. Circles and lines are combined and abstracted to become letters. The strict and proportionally constant lines of the letters and the symmetries make rida a succinct, exuberant and at the same time playful typeface. Rida embodies formal simplicity and partial reduction and is at the same time dynamic. Fields of application are directions, short information and titles.